No Rush Club
Brand Identity, Illustration, Packaging
Native Ethiopians, Ayana and Neburu, dare to slow down, and so do their customers. Taking the time to develop an innovative beanless coffee, the duo managed to capture that same great coffee taste without causing harm to the environment. No Rush Club embodies Ethiopian values, treating coffee as a ritual, a connector, and a treasure worth savoring.
The challenge: How do we instill the Ethiopian approach to coffee rituals into our branding?
Our solution: Hugging type, warm colors, illustrations depicting scenes of a slow morning coffee pairing, and copy that reinforces No Rush Club’s values.
